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2nd Annual Miss Sweetheart Pageant

On February 12th, former Hana resident Alexandria Helm, Miss Pikake, was crowned Hale Makua Kahului’s Miss Sweetheart 2010. Miss Pikake beat out seven other contestants including first runner-up, Marilyn Mitchell, Miss West, and second runner-up, Gloria Distefano, Miss North.

Alexandria, known to her friends as Ali, worked as a privates Home Nurse for 10 years then moved on to work at Malulani Hospital, which is now Hale Makua Wailuku. After leaving Malulani Hospital Ali worked at Kaunoa Senior Center for another 10 years. In 1932, she and her husband were the very first couple to be married at Christ the King Church in Kahului.


  • MC Brian Nagami asks 2009 Miss Sweetheart winner, Marion Watanabe, how she felt about making the front page of The Maui News for winning last year’s pageant
  • 2010 Miss Sweetheart, Alexandria Helm, waves to her adoring fans, and is escorted by Activities Assistant, May Cordero
  • 2010 Miss Sweetheart, Alexandria Helm, pictured center with first runner-up Marilyn Mitchell on the left and second runner-up Gloria Distefano on the right

Tags: Principle 5, Antidote to Boredom, Principle 6, Meaningful Activity